25 January 2011

Behind the Scenes: Elevate Lifestyle Magazine Shoot

This month Fenix Fotography had the pleasure of shooting the fashion spread for Elevate Lifestyle Magazine, a local glossy with about 20,000 readers distributed in Uptown Charlotte and her surrounding neighborhoods.

The assignment was to shoot lingerie.   I create a fair amount of boudoir and pinup photography, so this was familiar territory.  I was excited to be working with stylist Joey Hewell (one of my favorite artistic collaborators), who got the wardrobe from EMartini, a South Park-area boutique for women's frilly underthings and sleepwear.

Assured of the clothes' elegance and knowing I wanted to shoot photos that women would want to look at (not just men), I decided to forego the Maxim Magazine approach in favor of a softer look and feel.  I wanted the shoot to have a sense of having taken place in the past, a feeling of nostalgia, full of longing, and just a touch of melancholy.

To place this series of photographs in an indistinct part of the first half of the last century, I first looked at several historic properties around Mecklenburg County and Lake Wylie.  Eventually, I settled on the historic Dunhill Hotel in Uptown.  It's one of my favorite buildings in the area and I've shot there several times for weddings and private parties.  I knew the elegant penthouse, with it's wonderful art-deco balcony, would give me the look I wanted.  The spacious bathroom let hair artist, Stewart Hough, do his incredible work while Joey did makeup.

Generally, I had the models avert their gaze from the camera.  They are alone and not posing for the visual consumption of a male viewer--not seducing through the lens.  I told the models they are waiting for the return of their lover, perhaps from "the war,"  and they've made themselves as pretty as possible to welcome him.  Only he hasn't yet arrived.  Perhaps he's been delayed (no cell phones in the past), maybe something has happened.  Eventually, one woman falls asleep waiting.  Will she be wakened any moment by her returning hero's knock on the door, or will the sunrise greet her alone?   I hope the former.  As I said, hope and nostalgia mixed with the smallest dash of melancholy.  It's not a literal story told in the photos--but a mood I wanted in the mix.  Women are constantly making themselves beautiful for men, struggling to plan and pick just the right outfits to be seductive, hopeful and looking forward to reunions, only to wait for us to get home from the office.  We hope they forgive our tardiness and don't let a romantic night be ruined.

To strengthen the mood, I lit the scenes using only one or, at most, two lights mixed with available window lights.  I wanted soft, shadowy, and QUIET.  Often I scream with my lights--this was a time to whisper.

The final photos are processed to have an aged feel.  Faded and soft like memory.  They aren't quite black and white and aren't quite color.  Then there was the problem of modern bank buildings and parking decks in some of the shots--check out the mag to see how we dealt with those issues.

I called the series "Mayfair." Because I liked the way it felt as word--like a far away old English manor.  It's also a nod to the original name of the hotel--an inside joke for my historian friends.

Be sure to pick up the February issue of Elevate Lifestyle Magazine for a look at the final pics after it hits stands early next month.  I have to say they are some of my favorite work to date.

Best,

Ryan Sumner
Creative Director
Fenix Fotography





























Thanks to Sidney Robertson for the photos of me.  Obviously, I cant easily shoot myself working.

A lot has happened...

I'll be honest.  I've been terribly neglectful of this blog.  It seems I focus all my energy into facebook, cause they love me there and no one seems to follow me here--but why would they if there is nothing to read?

A lot has happened in the last few months.
1.) We're back in Charlotte.  I loved Denver, but the Queen City is home to so many friends that it made sense personally to come back.  Also, I have brand recognition in Charlotte because of my fashion work and business headshots / corporate photography, and boudoir photography--so it's also good from a business perspective.  Oh yeah and my girlfriend's job transfered her back to the east coast, so that sorta clinched it.

Colorado was the most beautiful place I've ever lived and besides having only made a few friends, I loved everything about the place.  I was through the "dip" business-wise, when it came time to go (Check out my Colorado business photography in the corporate portfolio. I'm proud of some of the work I did out there). It was disappointing and my heart broke a little to leave.  But I'm rediscovering everything I LOVE(d) about Charlotte.

I really missed you guys.

05 October 2010

Let Us Help your Business Image

With studios located at the heart of Denver's Lower-Highlands District, we specialize in artful headshots, executive portraits and advertising.

Our goal is to help you attract, multiply, and retain clients by making a great first impression, out-shining your competitors, and providing creative pragmatic solutions for your communication needs. Creating clear, clean, and eye-catching photography is how we do this.

We focus on understanding your business needs and the challenges you face in these extraoridary times. We believe in individual attention, a customized product, and taking a team approach to realize your vision and be consistant with your brand.

We use state-of-the art cameras and lighting equipment, as well as lenses from the highest grade optical glass—AND we have the creative vision and techincal knowedge of how to use them to their fullest capcity in making stunning images for your business.

Just as lack of expertise modivates most people from representing themselves in serious legal matters or doing their own book-keeping, it’s important not to risk your business with poor-quailty images that will infer poor-quality on your services and products.

Just with other forms of outsourcing, hiring a specialist is often less expensive than attempting to create your corporate photography in-house. Many business owners don’t take into account the expenses of time and of busines lost when employees are diverted onto projects outside their areas of primary talent and training. The results are almost always lackluster and have to be recreated professionally. 

Good photography is an important investment in your business. Afterall, if you dont invest in your business, you can’t rightly expect your perspective clients to. 

The cost is a one-time fee that will yield images that can be used for months or even years in a variety of ways—on websites brochures, tradeshow displays, annual reports, press-releases, etc.


(c)2010 Fenix Fotography

25 July 2010

This month's special--Make the world a better place.

Rather than post a special, we decided that for for every business headshot client we book from now till the end of August we will give $50 to build wells for people who do not have access to clean drinking water. $50 is about the cost of a single well and 100% of the money will go directly to the effort, none to administration.



If you'd like to donate on your own, please visit
:http://mycharitywater.org/p/pr...

13 July 2010

Is there a doctor in the house?

We're giving away one location headshot for Denver-area doctor or dentist to be shot later this week or early next week (CEO Portrait package, valued at $400, see FAQ section of www.fenixfoto.com). Feel free to forward to your medical professional friends.

To apply, contact us here or at fenixfoto.com with your current w
ebsite and a current photo.


Conditions: must be shot somewhere on location at the medical practice and wardrobe must include scrubs and/or labcoats. Winner receives non-exclusive full usage license, allowing for perpetual use of images in advertising and marketing uses by practice. Signed model release required so that we may use in our marketing.

06 July 2010

YOUR INPUT: Our next photography sale in Denver

On what type of photography should we offer our next 20% OFF sale?

  • Boudoir Photography
  • Fashion Photography
  • Fitness and Sports Photography
  • or Business-Corporate Headshot Photography

We can shoot in our studio in Denver's LoHi neighborhood or on a location.



28 June 2010

What We Bring to the Table

Experience
I run a full-service photography company studio located in 19th c. firehouse at the heart of Denver's historic Lower Highland district. With over a decade of experience in digital photography and production, Fenix Fotography specializes in artful photography for businesses, advertising, and fashion.

Uptown Magazine, Fashion Director/Staff Photographer. Conceptualized, planned, cast, and photographed the 8 page fashion piece each month in the magazine. Additionally, photographed high-powered business people, professional sporting events, concerts, fashion shows, events, and conceptual photography to illustrate stories.
January 2007 - June 2010.
Print run 84,000; readership 100,000+
Mecklenburg Times, Freelance Photojournalist. Completed on average 1-4 photojournalism assignments per week for this twice-weekly Charlotte business newspaper.
May 2009 - June 2010

Elevate Magazine, Staff Photographer, contributed fashion, product, and event photography.
February 2005 - August 2006
Print run 10,000; readership 25,000+
www.elevatelifestyle.com

While most of our clients are local publications, businesses, and talent agencies, other notable past clients include MTV, HBO, Ed Hardy, SMET, and the Pussycat Dolls.

In December 2007, VH1's The Shot sponsored an online contest for wedding photography. From 1,281 entries, one of my bridal images received both the highest number of votes (801) and the most views (1,866) world-wide.

The Light Factory Contemporary Museum of Photography and Film included my photography on their walls in exhibitions of Charlotte area artists taking place in 2006 and 2007.

In 2006, Maxim Magazine selected 3 models, on the basis of my photographs, as finalists in their nationwide "Hometown Hotties" contest. The photos were featured on the magazine's website for one year.

My work as a photo-retoucher/historic photograph restoration artist (2000-2006) appeared in
Newsweek Magazine, AARP Magazine, and over thirty museum exhibitions (including one in South Africa).


Vision
We have the ability to imagine the unseen, see what is in front of us in a unique way, and have the technical ability to bring that vision into a final image.

Versatility
Many photographer's are "one trick ponies," who have a very limited number of shooting skills and fundamental gaps in their abilities. They shoot only to their strengths and often pass their limits off as "stylistic choice" or cloak their limited abilities in a shroud of deference--"I only believe in shooting natural light, because strobes are artificial."

We believe in shooting the type of light that best fits the story and within the situation we're dealing with. We shoot in a variety of visual styles as well as lighting techniques--there is very little we don't know how to accomplish technically. High, middle and low key set ups in studio or on location; large or small spaces; natural light, natural and mixed ambient light; shooting brighter than sunlight to tame bad light at non-ideal times, post-processing, etc.

All our lighting gear is easily transportable and we enjoy finding unique locations and sets to work in. We can shoot most any day of the week or on the weekends with appointment.

Adaptability
Even with the most careful planning, unforeseen and uncontrollable issues come up--a location may not work upon arrival, a VIP may only have a few minutes for the shoot at a horrible time of day, equipment could fail, there may be no electricity. In these cases you want a photographer who is flexible with the knowledge, skills, and backup equipment to complete the assignment in a clean and publishable way.

Leadership
Commercial, advertising, and fashion work is a collaborative effort. Without clear leadership on set, the models/subjects, fashion stylists, hair dressers, makeup artists, set crew, site personnel, and other team members loose team functionality. It is important that the photographer be capable of imparting focus and managing the set and the disparate needs of his players.

Relationship Building
My past editors always seemed to want big budget results with little-to-no budget. The only way this could be accomplished was through fostering relationships. I estimate that I've been able to borrow $100,000 in clothing for shooting purposes from various boutiques, not to mention a $300,000 boat and a $20-million airplane. I was also able to obtain top agency models, and the other services of other creative team-members all at no direct cost to the magazine. Of course, the name recognition and circulation of the periodical are a major piece in developing these relationships.

Reliability
We've never missed a deadline and never had a story killed.

Consistency
No publisher wants to bet on hit-or-miss work. We have a proven track record of delivering predictable high-quality results that are in line with original vision and concepts.

Professionalism
We understand that when we're working for you, we are representing your company. You can expect us to be well groomed, on time, friendly, respectful, and comport ourselves in an otherwise professional manner. We are used to dealing with company presidents, celebrities, politicians, law-enforcement, and will not embarrass you.

Responsibility
While throwing caution to the wind can at times result in a stunning photograph, youthful irresponsibility and danger have no place in the world of magazine publishing. The liability issues on set are numerous: tens of thousands of dollars in borrowed clothes, accessories, and shoes; twenty-thousand in camera equipment; safety of the models and crew, damage to objects at the location. We are well aware of these issues and work to manage your risk and promote a safe set. For instance: We always handle clothing borrowed in the name of the magazine with utmost care using transport bags and racks on set, we tape the bottom of shoes and don't allow them to be walked in except while shooting, we weight light stands to keep them from falling over, we never trespass, and we require liability waivers from everyone involved in the shoot.