28 June 2010

What We Bring to the Table

Experience
I run a full-service photography company studio located in 19th c. firehouse at the heart of Denver's historic Lower Highland district. With over a decade of experience in digital photography and production, Fenix Fotography specializes in artful photography for businesses, advertising, and fashion.

Uptown Magazine, Fashion Director/Staff Photographer. Conceptualized, planned, cast, and photographed the 8 page fashion piece each month in the magazine. Additionally, photographed high-powered business people, professional sporting events, concerts, fashion shows, events, and conceptual photography to illustrate stories.
January 2007 - June 2010.
Print run 84,000; readership 100,000+
Mecklenburg Times, Freelance Photojournalist. Completed on average 1-4 photojournalism assignments per week for this twice-weekly Charlotte business newspaper.
May 2009 - June 2010

Elevate Magazine, Staff Photographer, contributed fashion, product, and event photography.
February 2005 - August 2006
Print run 10,000; readership 25,000+
www.elevatelifestyle.com

While most of our clients are local publications, businesses, and talent agencies, other notable past clients include MTV, HBO, Ed Hardy, SMET, and the Pussycat Dolls.

In December 2007, VH1's The Shot sponsored an online contest for wedding photography. From 1,281 entries, one of my bridal images received both the highest number of votes (801) and the most views (1,866) world-wide.

The Light Factory Contemporary Museum of Photography and Film included my photography on their walls in exhibitions of Charlotte area artists taking place in 2006 and 2007.

In 2006, Maxim Magazine selected 3 models, on the basis of my photographs, as finalists in their nationwide "Hometown Hotties" contest. The photos were featured on the magazine's website for one year.

My work as a photo-retoucher/historic photograph restoration artist (2000-2006) appeared in
Newsweek Magazine, AARP Magazine, and over thirty museum exhibitions (including one in South Africa).


Vision
We have the ability to imagine the unseen, see what is in front of us in a unique way, and have the technical ability to bring that vision into a final image.

Versatility
Many photographer's are "one trick ponies," who have a very limited number of shooting skills and fundamental gaps in their abilities. They shoot only to their strengths and often pass their limits off as "stylistic choice" or cloak their limited abilities in a shroud of deference--"I only believe in shooting natural light, because strobes are artificial."

We believe in shooting the type of light that best fits the story and within the situation we're dealing with. We shoot in a variety of visual styles as well as lighting techniques--there is very little we don't know how to accomplish technically. High, middle and low key set ups in studio or on location; large or small spaces; natural light, natural and mixed ambient light; shooting brighter than sunlight to tame bad light at non-ideal times, post-processing, etc.

All our lighting gear is easily transportable and we enjoy finding unique locations and sets to work in. We can shoot most any day of the week or on the weekends with appointment.

Adaptability
Even with the most careful planning, unforeseen and uncontrollable issues come up--a location may not work upon arrival, a VIP may only have a few minutes for the shoot at a horrible time of day, equipment could fail, there may be no electricity. In these cases you want a photographer who is flexible with the knowledge, skills, and backup equipment to complete the assignment in a clean and publishable way.

Leadership
Commercial, advertising, and fashion work is a collaborative effort. Without clear leadership on set, the models/subjects, fashion stylists, hair dressers, makeup artists, set crew, site personnel, and other team members loose team functionality. It is important that the photographer be capable of imparting focus and managing the set and the disparate needs of his players.

Relationship Building
My past editors always seemed to want big budget results with little-to-no budget. The only way this could be accomplished was through fostering relationships. I estimate that I've been able to borrow $100,000 in clothing for shooting purposes from various boutiques, not to mention a $300,000 boat and a $20-million airplane. I was also able to obtain top agency models, and the other services of other creative team-members all at no direct cost to the magazine. Of course, the name recognition and circulation of the periodical are a major piece in developing these relationships.

Reliability
We've never missed a deadline and never had a story killed.

Consistency
No publisher wants to bet on hit-or-miss work. We have a proven track record of delivering predictable high-quality results that are in line with original vision and concepts.

Professionalism
We understand that when we're working for you, we are representing your company. You can expect us to be well groomed, on time, friendly, respectful, and comport ourselves in an otherwise professional manner. We are used to dealing with company presidents, celebrities, politicians, law-enforcement, and will not embarrass you.

Responsibility
While throwing caution to the wind can at times result in a stunning photograph, youthful irresponsibility and danger have no place in the world of magazine publishing. The liability issues on set are numerous: tens of thousands of dollars in borrowed clothes, accessories, and shoes; twenty-thousand in camera equipment; safety of the models and crew, damage to objects at the location. We are well aware of these issues and work to manage your risk and promote a safe set. For instance: We always handle clothing borrowed in the name of the magazine with utmost care using transport bags and racks on set, we tape the bottom of shoes and don't allow them to be walked in except while shooting, we weight light stands to keep them from falling over, we never trespass, and we require liability waivers from everyone involved in the shoot.

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